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Hellomag
BRAND IDENTITY

Hello, and Magnet — the lightest greeting, the strongest connection.

Hellomag Identity

The Hellomag logo replaces the second "ll" of Hello with two upright bars — one red, one blue. This pair symbolizes the N pole (Red) and S pole (Blue) of a magnet, inscribing the brand's essence — magnetic force — directly into the letterform.

The friendly lightness of "Hello" meets the strong, precise force of "Magnet". Together in a single wordmark, they visualize Hellomag's philosophy: small but powerful force, technology that connects the world.

Hello
Hello — Graphite A solid body in deep graphite (#383B3B). Trust and precision.
ll — Two Poles Red (N) and Blue (S) bars stand side-by-side as the essence of magnetism.
mag
mag — Silver The silver "mag" adds an industrial-material and global sensibility.

Usage

Hellomag Primary Mark
Primary Mark (Light Background)
Hellomag Reverse Mark
Reverse Mark (Dark Background)

Color System

Graphite (Main) #383B3B
Point Red (N) #E71F10
Point Blue (S) #004BFF
Silver #9AA0A6
Mist #F2F3F5

Typography

  • Latin : Inter, Fallback Arial
  • Korean : Pretendard / Noto Sans KR
  • Numerals · Specs : Tabular Lining Numerals

Do & Don't

  • Do not alter the proportions of the logo.
  • Do not change the color or position of the red and blue bars.
  • Do not add shadows or outlines to the logo.
  • Use the Reverse Mark on low-contrast or dark backgrounds.